How an Autoresponder Can Help You Show Customers You Appreciate Them
Imagine for a second you’re ordering a pizza. You have open your favorite takeaway website, and you’re choosing all of the toppings you want on your cheesy treat as we speak. You enter your details, top up your glass of soda, and hit pay. But wait… you’re faced with a blank screen. Did your order go through? Was there an error somewhere? Is anybody even running this site?
Thankfully, the screen reloads and you’re given your online receipt. Your meal is on its way. There’s also a telephone number to call if you have any concerns. That was a close one. No one likes being left in the lurch!
I’m sure you wouldn’t wish that blank screen horror onto your worst enemy! Yet, unwittingly, you probably do. Ok, not with pizza, but with other such issues your customers find important.
What Issues Do We Mean?
When a visitor to your site signs up to your marketing emails or gets in touch with you in order to have you answer a serious query of theirs, they’re showing signs of investment. They’re invested in what you have to offer, and they’re willing to know more about you and your products.
But what happens if they touch base with you, but there’s no response, maybe even for days. What if you have no marketing email scheduled until the weekend, or what if you and your staff are enjoying Christmas break and aren’t at the computer. Does this customer have to wait in order to receive some kind of acknowledgement for their action? Surely you’d agree that’s not very professional!
Autoresponders – Taking Your Place
By using what’s known as an event-based autoresponder, you can send a pre-written message to a customer, depending on a certain action they’ve taken, meaning they’ll never have to wonder if their request registered or if anybody even runs the site anymore. For example, say Mrs. Smith from Kansas City decides your gardening newsletter is too good to pass up on, and she enters her email address into your capture form. Your autoresponder will see this, and send Mrs. Smith an instant reply, relevant to her action. In this case, the reply would thank her for her time and attention, and perhaps direct her to other pages of yours she may find interesting.
Need another example of an autoresponder’s ability to help make customers feel important? What about the customer service reply feature. If somebody contacts your dedicated help email and asks for more information on something, or would like to complain about something, your autoresponder will thank them for their email, let them know your team are working on it, and maybe direct them to your site’s FAQs for them to read in the meantime.
Of course, your autoresponder can say anything you’d like it to. This simple, yet effective tool makes all the difference when it comes to your image. So ask yourself, “when my site’s visitors make the effort to get in touch with me, am I making them feel as important as possible?” If not, it’s time to try out every online marketer’s favorite tool!